Insurance quote & apply

Can an agent get your customer a quote, or does it die on page three of the form?

Long, branching forms are where agents fail most. AudioEye’s study found agents complete 96% of tasks on accessible sites and 31% on inaccessible ones, and quote forms are where accessibility debt collects.

The goals agents are asked to complete

  • Get a quote → compare cover → start an application
  • Error messages below the fold and silent validation
  • Unlabelled radio groups and custom dropdowns
  • Policy wording an agent cannot answer yes / no
Honest context.

We never enter real personal data: synthetic applicants only, and KYC steps stay in Observe mode. Our DPA includes DORA ICT third-party clauses for EU insurers.

Typical budget line: CX / DEM and compliance budgets.

sample · insurance funnelSample data
Sample Alt Matrix: personas by agents, pass or fail with blocking step
Persona ↓ / Agent →Claude CUGemini CUBrowser UseOpenAI CUA
First-timer, mobilepatience 5 · iPhone
Impatient shopperpatience 2
Older adult, low dexteritymin target 44px
Non-native reader (B1)CEFR B1
Keyboard-onlyno pointer
Column fails → agent-class problemRow fails → persona problemSame step in ≥3 cells → product bug
Click any cell to see the blocking step and evidence.
96% vs 31%
AI agent task completion on accessible vs inaccessible sites (1,560 runs, 6 models); agents used 43% more tokens on inaccessible sites.
Since 28 Jun 2025
The European Accessibility Act applies; enforcement is active in the Netherlands, Sweden, France and Norway.
Source: Deque, 2026

Questions buyers ask

What does alt.qa test on a insurance quote & apply site?
Get a quote → compare cover → start an application; Error messages below the fold and silent validation; Unlabelled radio groups and custom dropdowns; Policy wording an agent cannot answer yes / no.
Is it safe to run on production?
Yes, within a signed Test Authorization: read-only or Act mode on production, every run stops before payment, synthetic data only, and at most two sessions per origin.
When can we start?
Now. Design-partner and pilot slots are open for Q4 2026.

See where agents stall on your insurance quote & apply funnel.

Run one free cell on a property you own. No sales call, no card.