Pricing
Pay for evidence, not seats.
Everything is metered on cells: one persona × one agent × one goal × one target. Budget caps on every job. Invite your whole team.
Free cell
See one real agent on your funnel.
$0
- 1 persona × 1 agent × 1 goal
- Replay + blocking step
- Ownership proof required
- Stops before payment
Recommended
Starter
For one team and one funnel.
$149/month
- ~200 cells / month
- All 12 personas + 3 custom
- Quick preset: Browser Use + Claude computer use
- PDF report + Slack digest
Growth
For releases every week.
$990/month
- ~2,000 cells / month
- Full agent registry
- CI gate, schedules, narrated video
- Jira / Linear / GitHub, MCP, extension
Self-serve plans open with early access; features marked for Q1 2027 on the roadmap arrive as they ship.
Alt Assurance: start with a pilot.
Annual, invoiced, with an included allowance per property. Pilot fees are credited on conversion.
| Pilot | Standard | Advanced | Premier | |
|---|---|---|---|---|
| Price | $15-25K · 6-8 weeks | $40-75K / year | $90-150K / year | $150-250K / year |
| Properties · funnels | 1 · ≤ 3 | 1 · ≤ 5 | ≤ 3 | Unlimited (fair use) |
| Included cells | Pilot allowance | ~5,000 / yr | ~20,000 / yr | ~75,000 / yr |
| SSO · CI gate | ◐ CI later | ✓ Yes | ✓ Yes | ✓ Yes |
| SCIM · audit-log export · delta | ✕ No | ◐ Delta | ✓ Yes | ✓ Yes |
| Human verification | ◐ Sampled | ◐ Sampled | ◐ Sampled | ✓ All Confirmed |
| Evidence packs · FDE · VPC runner | ✕ No | ✕ No | ✕ No | ✓ Roadmap |
Optional
| Add-on | Price |
|---|---|
| Alt Benchmark Enterprise: private competitor matrix, monthly | $25K / year |
| Human-confirmed by assistive-technology users | +$10-30K / year |
Overage
Published, capped
| Cell type | Price |
|---|---|
| DOM-agent cell (Browser Use, Stagehand, Skyvern) | $0.60 |
| Frontier computer-use cell (Claude, Gemini, OpenAI) | $2.50 |
| Human-verified cell | $25 |
Jobs pause at 80% of your budget cap and ask.
Pricing questions
What is a cell?
One run: one persona × one agent × one goal × one target. It is the only thing we meter. A 6-persona × 2-agent matrix on one goal is 12 cells.
Why pay more than a £19 audit?
Cheap audits run one agent once. alt.qa runs agents from several vendors and behavioural personas on every release, with replays, Confirmed-only tickets, human-confirmed precision and a CI gate.
What does a cell cost you to run?
Roughly $0.50-3 in model and browser costs for a 5-minute run, depending on the agent. That is why frontier computer-use cells are priced higher than DOM-agent cells.
Can costs run away?
No. Every job has a budget cap; jobs pause at 80% and ask an admin. Overage bands are published below.
Do checkout tests make real purchases?
Never. Outside a sandbox every run stops before payment.
Is there a seat price?
No seats. Invite your whole team.
See where agents fail on your funnel.
Run one free cell on a property you own. No sales call, no card.