Core concepts

The model

Concept	Meaning
Property	An origin you own and have verified, with environments (production read-only, staging, preview).
Funnel	A named journey on a property, e.g. “Book 2 nights”.
Goal	A plain-English task plus machine-checked success criteria.
Persona	A set of enforced behavioural parameters (patience, reading level, dexterity, input mode…).
Agent	A vendor model or framework that drives the browser (Claude CU, Gemini CU, Browser Use…).
Cell	One run: persona × agent × goal × target. The unit we meter.
Job	A set of cells launched together: the Alt Matrix.
Finding	A failure with category, severity, confidence, evidence and a suggested fix.

Goals

goal.json

{
  "id": "book",
  "stage": "transact",
  "text": "Book 2 nights in Lisbon for 12-14 Nov, 2 adults, under €180/night",
  "successCriteria": ["payment page reached", "2 nights in summary"],
  "data": { "email": "qa+{cell}@example.com", "card": "sandbox" }
}

Confidence

Confirmed: reproduced in ≥ 2 cells or by replay; becomes a ticket. Likely: one cell with a consistent trace; review queue. Reported: persona narrative only; never ticketed.

Modes

Observe reads and navigates. Act fills forms and stops before payment. Commit performs irreversible steps in a sandbox, with an Approver’s signature.