Failure class
Copy too complex or ambiguous CTA
Button labels or instructions are vague (“Continue”, “Proceed”) or written above the reader’s level.
Who it hits
Non-native readers and cautious agents hesitate or choose the wrong path.
How to fix it
- Say what happens next: “Review booking”.
- Write at plain-language level.
- Avoid idioms in critical steps.
How alt.qa detects it
We tag a finding as “Copy too complex or ambiguous CTA” when the trace shows this pattern at the blocking step. It only becomes a ticket once it is Confirmed (reproduced in two or more cells or by replay), and we show which personas and agents it hit.
In an Alt Matrix
Look for the pattern: a failing column usually means an agent-class problem; a failing row a persona problem; the same step failing in three or more cells a product bug.
See where agents fail on your funnel.
Run one free cell on a property you own. No sales call, no card.